预计超7000万元！快来领惠民补贴，可用于滑雪、观影、观演、观展

Core Viewpoint - The 2026 Beijing Spring Festival Cultural Consumption Promotion Activity aims to enhance cultural consumption and create a festive atmosphere for residents and visitors during the Spring Festival [3] Group 1: Expansion of Benefits - The scope of the cultural consumption promotion has significantly expanded, integrating four major sectors: film, performance, exhibition, and skiing, transitioning from a single focus on film to a multi-experience model [2] - The initiative includes a collaboration with the Municipal Social Work Department to distribute 10,000 no-threshold movie discount coupons worth 30 yuan each to new employment groups in Beijing [2] Group 2: Government and Market Collaboration - The activity follows the principle of "government guidance, market leadership, and social participation," aiming to stimulate consumption potential and promote the deep integration of culture, commerce, tourism, sports, and exhibitions [2] - A total of 16.95 million yuan will be invested by the municipal government, leveraging over 55 million yuan from platforms and related enterprises, with total subsidies expected to exceed 70 million yuan [2] Group 3: Specific Activities and Discounts - From February 15 to March 3, consumers can enjoy discounts on movie tickets at 332 cinemas, with early bird discounts of 30 yuan and 15 yuan, along with cross-scenario consumption benefits [4] - From February 10 to March 3, discounts on traditional performances will be available, with a tiered discount system offering up to 160 yuan off for purchases over 400 yuan [5] - The Beijing International Art Biennale will offer various discount coupons from February 10 to February 28, allowing art enthusiasts to experience top-tier art at reduced prices [7] - Skiing activities will provide discounts from February 15 to February 23 at 16 ski resorts, with subsidies ranging from 15 yuan to 150 yuan based on purchase amounts [9]