万达酒店及度假村与支付宝新玩法，手机“碰一碰”代替传统酒店房卡

Group 1 - The core point of the news is the digital transformation in hotel services initiated by Wanda Hotels and Resorts, which has upgraded its Changbai Mountain Wanda International Resort to support Alipay's "Touch to Stay" feature, allowing guests to check in and access their rooms using their mobile phones without physical room cards [1][2] - The collaboration between Wanda Hotels and Alipay aims to enhance guest experience through various initiatives, including "Touch to Stay," member integration, and green stay options, which have already seen practical implementation at the resort [1][2] - The upgrade addresses common pain points for skiers, such as the inconvenience of carrying physical room cards, which can be easily lost or damaged, thereby improving the overall skiing experience [1][2] Group 2 - The implementation of "Touch to Stay" not only increases check-in efficiency but also resolves issues related to traditional room cards, enhancing the comfort and smoothness of the skiing experience for guests [2] - The strategic partnership also features a deep integration of membership systems, allowing Alipay's extensive user base to access exclusive benefits from Wanda's loyalty program, "Wanyuehui," thereby expanding Wanda's customer base and enriching the service experience for Alipay users [2] - During the peak winter tourism season, the Changbai Mountain Wanda International Resort has seen significant visitor growth, with over 17,000 guests during the New Year holiday, representing a year-on-year increase of approximately 34.4%, indicating strong demand for the resort [3]