Core Perspective - Discovery Expedition has appointed singer and dancer NINGNING as its brand ambassador, emphasizing a modern outdoor lifestyle that combines inner exploration with outer journeys [1][3] Group 1: Brand Philosophy and Product Launch - Discovery Expedition promotes a new product philosophy called "Structural Flexibility Aesthetics," aiming to blend outdoor and daily life with a focus on style and practicality [3][11] - The brand is set to launch the "Soft Shell" series in Spring 2026, designed to respond to diverse lifestyle scenarios with lightweight and flexible products [3][11] Group 2: NINGNING's Representation - NINGNING embodies a unique lifestyle that combines inner strength and outward adaptability, resonating with the brand's philosophy of health, resilience, and diversity [3][5] - Her confident portrayal in the Spring 2026 campaign showcases various outdoor fashion styles, reflecting the multifaceted identities of contemporary women [5][8] Group 3: Product Features - The "Soft Shell" series includes a BERTEX black short jacket that offers high breathability and wind resistance, designed for effortless daily wear [5][8] - Another product, a PRIMALOFT beige cotton jacket, is lightweight and portable, providing warmth and comfort in various environments, suitable for both urban and outdoor activities [8][11]
Discovery Expedition 正式宣布NINGNING出任品牌代言人