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Core Viewpoint - The Shandong provincial government is implementing a consumption promotion policy during the 2026 Spring Festival, focusing on trade-in programs for various consumer goods to stimulate the market and benefit residents [1][3]. Group 1: Policy Overview - The 2026 policy emphasizes "precise coverage, standard optimization, and simplified processes," targeting three main categories: automobiles, home appliances, and digital/intelligent products [3]. - The trade-in program includes subsidies for scrapping and replacing old cars, exchanging home appliances (covering six types including refrigerators), and purchasing new digital and intelligent products, with smart glasses being newly included [3]. Group 2: Subsidy Standards - For scrapping old vehicles to purchase new energy passenger cars, the subsidy is 12% of the vehicle price, with a maximum of 20,000 yuan; for replacing vehicles, the subsidy is 8% of the sales price, capped at 15,000 yuan [3]. - Purchasing first-level energy-efficient home appliances will receive a 15% subsidy based on the sales price, with a maximum of 1,500 yuan per item [3]. - Digital and intelligent products priced under 6,000 yuan will receive a 15% subsidy, with a maximum of 500 yuan per item [3]. Group 3: Application Process and Supply Assurance - Consumers can apply for qualifications and subsidies through the "Love Shandong" government service platform or through provincial and municipal cooperation platforms [3]. - To ensure supply during the Spring Festival, the province will implement "no closure during the Spring Festival" and "unlimited supply," with cities increasing investments in offline retail to ensure sufficient trade-in qualifications for home appliances and digital products [3]. - Consumers purchasing new cars and obtaining invoices will qualify for the corresponding subsidies, while enterprises are encouraged to create smart terminal experience zones and offer additional discounts to in-store experience consumers [3].