郑州推出340余项新春文旅活动 激发消费活力

Group 1 - Zhengzhou has launched over 340 cultural and tourism activities for the Spring Festival, themed "2026 Year of the Horse: See 'Zheng' Happy Year," from the Lunar New Year to the 16th day of the new year [1] - Various regions in Zhengzhou will host themed lantern festivals, combining traditional lantern art with modern light displays to create an immersive atmosphere [1] - Cultural venues such as the Zhengzhou Library, Art Museum, and Museum will hold exhibitions and interactive experiences, inviting experts for guided tours and Q&A sessions [1] Group 2 - The focus on intangible cultural heritage (ICH) includes a market showcasing traditional crafts in key urban areas, along with interactive exhibitions that highlight traditional and modern craftsmanship [2] - Over 30 museums and memorials in Zhengzhou will host more than 100 celebratory activities, including themed exhibitions and digital interactions [2] - Various sports events will be organized across districts, promoting a vibrant atmosphere for fitness and community engagement during the New Year [2] Group 3 - The performance market will feature 118 shows organized by local cultural and artistic groups, including a showcase of various art forms such as opera and symphonic music [3] - Public spaces will host "pop-up" art performances during key New Year dates, enhancing cultural engagement in the community [3] - Zhengzhou is collaborating with neighboring cities to offer cross-regional tourism tickets and incentives for travel agencies organizing trips to Zhengzhou, aiming to boost tourism consumption during the Spring Festival [3]