Xin Lang Cai Jing·2026-02-10 07:01Core Insights - The Milan-Cortina Winter Olympics officially opened on February 6, showcasing Alibaba's innovative "Alibaba Wonder on Ice" experience, which integrates AI digital shopping [1][4] Group 1: Alibaba's Technological Innovations - Taobao Vision has created a futuristic shopping space that combines AI, 3D, and XR technologies, allowing visitors to create personalized digital avatars with the help of AI assistants [3][6] - The immersive experience enables users to select clothing, makeup, and fragrances, participating in a unique virtual snowball event [3][6] - The experience is built on Alibaba's cloud and AI technology, utilizing self-developed 3D Gaussian digital human technology for real-time rendering and spatial interaction [3][6] Group 2: Experience Venue Details - The "Alibaba Wonder on Ice" venue is located in front of the Sforza Castle in Milan, featuring an 8.8-meter diameter transparent crystal ball and a 30-meter long ice crystal dome [3][6] - The crystal ball serves as an interactive space during the day and transforms into a projection surface for AI-generated visual content at night [3][6] Group 3: Strategic Partnerships and Future Outlook - The International Olympic Committee (IOC) values Alibaba as a crucial partner, emphasizing the role of AI technology in shaping the future of the Olympics [4][7] - Alibaba is the first Chinese e-commerce application to launch on Apple Vision Pro, enhancing the shopping experience through 3D immersive space [3][6]