Group 1 - The core viewpoint of the article is that Lexin Outdoor (02720.HK), known as the "first stock of fishing equipment" in Hong Kong, was listed on the Hong Kong Stock Exchange on February 10, with its stock price surging over 130% during trading [1][2] Group 2 - Lexin Outdoor has over 30 years of experience in the research and manufacturing of fishing equipment, focusing on product design, supply chain management, and quality control as its core competitive advantages [3] - The company acquired the British carp fishing brand Solar in 2017, which is expected to drive its sales in 2024 to nearly triple compared to 2018, demonstrating significant brand synergy [3] - Lexin Outdoor's global cooperation network includes major retailers and brands such as Decathlon, Rapala VMC, Pure Fishing, and others, enhancing its global operational capabilities [3] Group 3 - During the public offering phase, Lexin Outdoor experienced an oversubscription of 3654.23 times, ultimately issuing 282,050 shares, which accounted for 10% of the total offering, with approximately 111,000 valid applications and a single-hand subscription success rate of about 1% [3] - The international placement was oversubscribed by 2.94 times, with 25,384,500 shares issued, representing 90% of the total offering [3] Group 4 - Financial data shows Lexin Outdoor's total revenue for 2022-2024 at 818 million RMB, 463 million RMB, and 574 million RMB respectively, with gross profits of 190 million RMB, 123 million RMB, and 153 million RMB for the same years [4] - The company's gross margin increased from 23.2% in 2022 to 26.6% in 2023, driven by factors such as the appreciation of the USD against RMB, automation upgrades reducing outsourcing costs, and a decline in raw material costs [4] - The gross margin is expected to stabilize at 26.6% for 2023-2024, with the gross margin for beds, chairs, and other accessories rising from 26.6% to 30.2% due to an increase in sales of high-value products [4]
乐欣户外上市首日涨幅超130%，专注钓鱼装备30年，全球合作网络覆盖迪卡侬等巨头