As Hollywood consolidates, India’s English OTT market faces a reset

With Netflix recently striking a deal to stream all films produced by Sony Pictures Entertainment globally after their theatrical release—and potentially moving to acquire the massive Warner Bros library—the niche, urban, English-language OTT space in India is bracing for a significant shake-up. As global catalogues consolidate under fewer platforms, industry experts believe these international shifts will fundamentally alter consumer choices in India, forcing rivals like Prime Video and JioHotstar to rethi ...