告别“面子送礼” 年轻人用潮流年货，定义新春价值新主张

Core Insights - The contemporary Chinese New Year market is evolving, with younger generations redefining traditional gift lists to include smart transportation, trendy toys, and low-GI health products as key themes [1][8]. Group 1: Smart Electric Vehicles - Smart electric vehicles, particularly models from brands like Ninebot, have gained popularity among young consumers due to their practicality for short commutes, aesthetic appeal, and smart features [3]. - During the New Year sales period, Ninebot's N3 85c model saw significant sales due to its powerful motor and smart unlocking features, while the M85c model was favored for its long battery life and comfort [3]. - Despite an overall decline in the traditional electric vehicle market, Ninebot's sales surged, particularly in Guangdong, where growth exceeded 30% year-on-year [3]. Group 2: Trendy Toys and Cultural Products - Trendy toys and cultural products, such as blind boxes from Pop Mart, have become popular among young people as social media tools for expressing sentiments [8]. - Recent data indicates a 240% year-on-year increase in searches for cultural and gift items related to the New Year, with Pop Mart's exclusive blind boxes selling out quickly [8]. - The demand for domestic cultural products, like themed decorations, has also seen significant growth, particularly among consumers aged 18-30 [8]. Group 3: Health-Conscious Products - Health-focused gift boxes, featuring low-GI snacks and organic nuts, are emerging as a significant trend in the New Year market, appealing to the younger generation's preference for health and taste [8]. - Research shows that 58% of consumers prioritize health when selecting gifts, a trend particularly pronounced among younger demographics [8]. - The demand for health-monitoring devices, such as smartwatches and blood pressure monitors, is also rising, reflecting a broader trend towards health consciousness among young consumers [9]. Group 4: Consumer Behavior Trends - Young consumers are increasingly favoring practical, high-utility gifts over traditional, superficial ones, indicating a shift towards products that enhance quality of life [9]. - The purchasing decisions of young consumers are influenced by aesthetics, cost-effectiveness, and emotional value, leading to a blend of rational and emotional considerations in their buying behavior [9]. - The younger generation is driving a transformation in the New Year market towards more personalized and intelligent products, with expectations for future purchases to focus on value and emotional resonance [9].