Jin Rong Jie·2026-02-10 08:01Core Insights - Pop Mart announced its 2025 core sales data, revealing that global sales of all IP products exceeded 400 million units, with the LABUBU series achieving over 100 million units in sales [1][3] - The announcement was made ahead of the full annual report, generating significant market interest and resulting in a stock price increase of nearly 38% year-to-date [3] Sales Performance - The LABUBU series is highlighted as a key driver of sales, with its single IP sales surpassing 100 million units [1][3] - The company aims to expand its global presence, with over 10,000 employees and more than 1 million registered members by 2025 [3] Market Expansion - Pop Mart plans to establish its European headquarters in London and open seven new stores in the UK, including flagship locations in Birmingham, Cardiff, and Oxford Street [3] - The company is also targeting the opening of 20 additional stores across Europe, which is expected to create over 150 jobs in the UK [3] Investor Confidence - In response to investor concerns regarding sustainable growth, Pop Mart repurchased shares worth HKD 251 million and HKD 96.49 million to demonstrate operational confidence [4] - Analysts express that while the rapid growth from LABUBU may slow, the platform's capabilities will continue to support future growth [3][4]