两轮智能电动车跻身年轻人“年货”潮流选品

Group 1 - The core viewpoint of the articles highlights the evolving trends in the Chinese New Year market, with smart electric vehicles emerging as a popular choice among young consumers, particularly in Guangdong where sales have increased by over 30% year-on-year [1] - The overall sales proportion of smart electric motorcycles has grown by more than 80%, indicating a significant shift in consumer preferences towards practical and stylish transportation options [1] - Young consumers view smart electric vehicles not just as transportation tools but as lifestyle companions that embody individuality, taste, and social attributes [1] Group 2 - In addition to smart electric two-wheelers, trendy cultural products and national tide goods are gaining popularity, driven by their emotional value and social attributes, with searches for related items increasing by 240% year-on-year [2] - Brands like Pop Mart have seen their exclusive blind boxes sell out quickly, reflecting the strong demand among young consumers for unique and culturally relevant products [2] - The analysis indicates a shift in the traditional New Year gift market, with younger generations favoring practical, high-utility items like smart electric vehicles and health-conscious food options, showcasing a blend of rational and emotional consumer behavior [5]