向“愤怒诱饵”说不：构建清朗数智空间的治理之道

Core Insights - The phenomenon of "rage bait" is a significant social issue that has emerged in the digital age, characterized by the manipulation of user emotions to gain attention and engagement [1][2] Group 1: Nature and Impact of "Rage Bait" - "Rage bait" is a deliberate strategy to provoke user emotions for attention, supported by a clear profit logic and an increasingly mature supply ecosystem [2] - Digital-native media are more adept at using provocative language in titles and content compared to traditional media, aiming to monetize traffic through advertising [2] - Specific groups or political actors utilize "rage bait" to influence public opinion, often creating divisive content to serve particular agendas [2] Group 2: Role of Algorithms - Algorithms are not inherently designed to promote "rage bait"; their social effects depend on their design goals and value orientations [3] - Research indicates that approximately 8% to 10% of recommendations on major platforms are "bad" information, highlighting the risk of algorithms leading users into emotional "information spirals" [3] - Conversely, about one-quarter of algorithmic recommendations can protect users and promote positive interactions, suggesting that algorithms can be designed to mitigate "rage bait" [3] Group 3: Strategies for Mitigation - Platforms must shift their governance logic from prioritizing "traffic efficiency" to embracing "ecological responsibility" to effectively combat "rage bait" [4] - Platforms can utilize advanced models to manage "rage bait" content by assessing the potential risks of content that may exacerbate social tensions [4] - Enhancing algorithms to identify and manage harmful content is crucial, including preemptive warnings and risk alerts for users encountering or sharing such content [4][6] Group 4: Collaborative Responsibility - The responsibility of combating "rage bait" involves collaboration between platforms, users, and regulatory bodies [6] - Improving public media literacy and critical thinking is essential for resisting emotional manipulation [6] - A coordinated approach involving technological design, public awareness, and regulatory frameworks is necessary to foster a healthier social environment while enjoying the benefits of digital technology [6]