Sou Hu Wang·2026-02-10 10:24Core Insights - The integration of AI technology into daily life is shifting consumer expectations of "home" from mere functional spaces to emotional and healing "lifestyle solution spaces" [1] - The competition logic in the home appliance and furniture industry is evolving from a focus on product performance to a comprehensive competition involving experiential scenarios, emotional connections, and holistic service capabilities [1] Group 1: Consumer Trends - The core trend in home consumption is evolving towards creating "meta scenarios," where the demand for "rituals" shifts from social display to self-care, making "home" a sanctuary for emotional connections [2] - Brands are increasingly collaborating to align with this trend, as seen in Midea's thematic participation in the "Peak 24 Hours" event, which aimed to elevate the product experience into a healing space [2] - The personalization of smart appliances is emerging as a new consumer trend, with brands like Casarte and AUX creating products tailored to specific family scenarios [2] Group 2: Service and Marketing Innovations - Service capability is becoming a new competitive advantage for brands, with companies like Hisense and TCL focusing on integrating consumer needs with technology [3] - Marketing strategies have shifted from traditional advertising to interactive, emotional, and scenario-based communication, exemplified by JD and TCL's "Champion China Tour" event [3] - The collaboration between JD and brands like Lin's Home focuses on creating immersive experiences that blend online and offline interactions, enhancing brand effectiveness [3] Group 3: Future Industry Outlook - Industry leaders agree that the home appliance and furniture sector will evolve towards greater intelligence, personalization, and a focus on holistic value [4] - The future of manufacturing is centered on creating better consumer experiences, as emphasized by Hisense's commitment to enhancing life quality [4] - JD's "Peak 24 Hours" IP is redefining the concept of "home" as a comprehensive carrier of emotions, life renewal, and self-realization, positioning itself as an enabler and co-builder in the industry [4]