Zheng Quan Ri Bao Zhi Sheng·2026-02-10 11:11Core Insights - JD.com's "Send New Year Goods to Hometown" event successfully delivered festive products, including the popular Yanghe liquor, to local residents in Guangming Village, Suqian City, Jiangsu Province [1] - The sales of "Guangming Village Edition" Yanghe liquor on JD.com increased by 51% week-on-week, highlighting its popularity during the festive season [1] Company Collaboration - JD.com and Yanghe liquor have deepened their partnership since 2012, launching various products tailored to consumer needs, such as 211ml small bottles and 618ml commemorative editions [1] - During JD.com's 20th anniversary, a co-branded product, Dream Blue JD20, was introduced, showcasing a blend of traditional flavors crafted by 46 national liquor masters, exemplifying the collaboration between the two companies [1] Industry Impact - Yanghe liquor is a staple for celebrations and gatherings, with specific products like Dream Blue and Tian Zhi Lan being popular choices for weddings and family reunions [1] - The unique taste profile of Yanghe liquor, characterized by its "sweet, soft, and fragrant" qualities, has significantly influenced the development of the Chinese liquor industry, establishing a new category of mellow liquor [1]