Cai Jing Wang·2026-02-10 11:26Core Insights - The launch of "Yue Xiao Beer," a collaboration between China Resources Beer and Guyue Longshan, marks the first product from their strategic partnership initiated in October last year [1] - This product represents a significant step in the integration of traditional beer and yellow wine categories, focusing on flavor innovation and market expansion [1] Product Details - "Yue Xiao Beer" features two initial flavors: "Plum Sparkling Island" and "Dried Tangerine Peel Grapefruit Shop," combining Snow Beer’s all-malt lager with high-quality yellow wine from Guyue Longshan [1] - The product is packaged in 330ml cans with an alcohol content of ≥5.0 vol, priced at 10 yuan per can [1] Market Strategy - The product will be available for sale both online and offline starting February 10, with online sales through platforms like JD.com and the instant delivery service "Yaimasongjiu" [1] - Initial distribution will focus on key markets such as Hangzhou and Shanghai, with plans for gradual expansion across the country [1]