Is Wayfair Inc. (W) One of the Best E-Commerce Stocks to Buy Now?

Core Insights - Wayfair Inc. (NYSE:W) is highlighted as a top e-commerce stock to consider for investment at this time [1] Partnership Expansion - Affirm has expanded its partnership with Wayfair Inc., introducing financial products to the UK and Canada, building on their previous collaboration that integrated Affirm into Wayfair's checkout systems in the US [1] Rating Updates - Morgan Stanley updated its price target for Wayfair Inc. to $140 from $130 while maintaining an Overweight rating as part of its 2026 outlook for hardline, broadline, and food retail [3] - Goldman Sachs revised its price target for Wayfair Inc. to $104 from $120, keeping a Neutral rating, citing updates to its model based on investments aimed at enhancing product speed, selection, and availability [3] Product Offering - Wayfair Inc. provides a diverse range of products including decor, furniture, housewares, and home improvement items through its e-commerce platform, featuring brands like Birch Lane, AllModern, Joss & Main, Perigold, and Wayfair Professional [4]