Xin Lang Cai Jing·2026-02-10 12:45Core Viewpoint - Chow Tai Fook is set to adjust the prices of its gold products after the Spring Festival, with a potential implementation in mid-March, focusing on fixed-price products [1][2]. Group 1: Price Adjustment Details - Chow Tai Fook has confirmed that a price increase is forthcoming, although the specific timing and extent of the increase remain undetermined [1][2]. - The price adjustments are part of the company's routine operational policy, influenced by market conditions and product demand [1][2]. - In March 2025, Chow Tai Fook raised the prices of fixed-price gold products by 10% to 20%, with another price increase expected in late October, where most products were projected to increase by 12% to 18% due to rising international gold prices [1][2]. Group 2: Market Influence - The company emphasizes its commitment to maintaining high quality and craftsmanship while meeting consumer expectations [1][2]. - A prior announcement on December 17, 2025, indicated that some products would see a price increase effective December 19, influenced by market factors [1][2].