ZINZINO AB (PUBL.): ZINZINO ANNOUNCES PERU AS NEXT STEP IN ITS GLOBAL EXPANSION

Core Viewpoint - Zinzino is expanding its operations into Peru, marking a significant step in its global growth strategy, with the launch scheduled for February 10, 2026 [1] Group 1: Expansion Details - The company has generated monthly sales of approximately SEK 1.5 million through its global web shop in Peru [1] - This expansion builds on Zinzino's established success in other Latin American markets, creating strong cross-border synergies for partners and customers [1] - Peru is seen as an attractive market for direct selling due to its growing entrepreneurial culture and increasing demand for flexible income opportunities [1] Group 2: Market Potential - There is a rising consumer interest in health, preventive care, and personalized nutrition solutions in Peru, supporting long-term market potential for Zinzino's science-based concept [1] - The CEO of Zinzino, Dag Bergheim Pettersen, emphasizes the strong potential for Peruvian partners to achieve long-term success with the company's test-based concept [1] Group 3: Operational Support - The launch will allow Zinzino's Independent Partners to utilize the company's existing regional infrastructure and experience for local business development [1] - Zinzino's digital platform and business model align well with the expanding digital commerce landscape in Peru, where community-driven sales are significant [1] - Customer and partner support will be coordinated by the Latin American team, with assistance from the local country manager and regional sales management [1]