Yum!(US:YUM) Nan Jing Ri Bao·2026-02-10 12:50Core Viewpoint - The article highlights the "New Spring Gathering Garden Party" event organized by KFC in Nanjing, aimed at providing a joyful cultural experience for "little migratory birds" families, emphasizing the theme of reunion and love during the upcoming Spring Festival in 2026 [1][3]. Group 1: Event Overview - KFC hosted a "New Spring Gathering Garden Party" on February 9, 2026, at its Nanjing Hongyang Plaza restaurant, inviting families of "little migratory birds" to participate in various cultural experiences and games [1][5]. - The event featured traditional activities such as writing Spring Festival couplets, cutting window flowers, and making Nanjing's intangible cultural heritage plush flowers, fostering a festive atmosphere [1][5]. Group 2: Family Stories - A mother, Ms. Ye, who works away from home, shared her emotional reunion with her daughter at KFC, highlighting the restaurant's role in creating sweet memories during family gatherings [3]. - The KFC "Little Migratory Bird" fund provided support for over 20 families of migrant workers, facilitating their return home for the New Year, symbolizing warmth and care [3]. Group 3: Fund's Impact - The KFC "Little Migratory Bird" fund, established in partnership with the China Children and Teenagers' Fund, is celebrating its 10th anniversary, having donated over 1.25 million books and benefiting nearly 6.5 million children since its inception in 2016 [7][9]. - The fund aims to expand its support to children in difficult situations by 2024, continuing its commitment to caring for left-behind and migrant children through various activities [7][9]. Group 4: Corporate Social Responsibility - KFC has been actively fulfilling its social responsibility in China for 39 years, focusing on effective, long-term, and diverse public welfare initiatives [9]. - The company plans to continue its brand philosophy of "forever delicious, forever accompanying, forever beautiful," by engaging with various social forces to enhance its charitable efforts and support for "little migratory birds" [9].