钓鱼第一股上市首日翻倍，95后女将掌舵，家族四年分红超4亿

Core Viewpoint - Lexin Outdoor International Limited has officially listed on the Hong Kong Stock Exchange, becoming the first fishing equipment stock in the Hong Kong market, with a significant opening day surge of 102.29% in share price, reaching a market capitalization of approximately HKD 31.11 billion [1][12]. Company Overview - Lexin Outdoor, headquartered in Deqing County, Huzhou City, Zhejiang Province, focuses on the design, research, and manufacturing of fishing equipment, having evolved from a fishing equipment division established in 1993 [4][16]. - The company operates three modern factories in Deqing, covering a total area of 63,637.7 square meters, with an annual production capacity of 6.2 million units across a product line of over 9,000 SKUs [4][16]. Market Position - Lexin Outdoor holds a 23.1% share of the global fishing equipment market and ranks first in the industry according to revenue projections for 2024, with an even higher market share of 28.4% in China [3][15]. - The company has maintained its position as the market leader in China for three consecutive years [3][15]. Financial Performance - The company's revenue from 2022 to 2024 was reported as follows: 2022 revenue of CNY 818 million, 2023 revenue of CNY 463 million, and 2024 revenue of CNY 573 million, with corresponding gross profits of CNY 190 million, CNY 120 million, and CNY 153 million [4][16]. - For the first eight months of 2025, Lexin Outdoor reported revenue of CNY 460 million, nearing the total profit level of 2024 [5][17]. Sales and Growth - Sales have been on an upward trajectory, with 5,463.3 thousand units sold in the eleven months ending November 30, 2025, compared to 4,355.9 thousand units in the same period of 2024 [5][17]. - The total revenue from 2022 to the first eight months of 2025 is estimated to be approximately CNY 2.314 billion [6][18]. Business Model - Lexin Outdoor employs a dual business model of OEM/ODM and OBM, with OEM/ODM revenues consistently accounting for 90% to 94% of total revenue from 2022 to the first eight months of 2025 [7][19]. - The top five customers contribute about 55% of the company's revenue, with the largest customer, Ardisam from the U.S., accounting for 17.7% [7][19]. Brand Development - The company is expanding its own brand business, having acquired the UK-based carp fishing brand Solar in 2017, which has seen sales triple since 2018 [8][20]. - However, revenue from the OBM model remains relatively low compared to OEM/ODM, with figures not exceeding 10% of total revenue during the reported periods [8][20]. Ownership Structure - Lexin Outdoor is a family-controlled enterprise, with the founder's family holding 94.77% of the shares, and the management team primarily composed of individuals from the previous parent company, Taipusen [9][21]. - Prior to the IPO, the company had no external investors, and significant dividends were paid out, totaling CNY 379 million over the past three years [10][22]. IPO Details - The IPO involved the issuance of 28.205 million shares, with a final offering price of HKD 12.25 per share, raising approximately HKD 285 million [10][22]. - The offering was highly oversubscribed, with a subscription rate of 3,654.23 times for the public offering and 2.94 times for the international offering [10][22]. Use of Proceeds - The funds raised from the IPO will be allocated towards brand development, product design, establishing a global fishing gear innovation center, upgrading production facilities, enhancing digital capabilities, and working capital [12][24].