Core Insights - The company plans to focus on probiotic beverages as the core of its product strategy by 2026, aligning new product development with consumer health needs [2] - The product lineup will include functional probiotic drinks, low-temperature live probiotic drinks, juice-based probiotic drinks, and probiotic sparkling water, aiming to create a comprehensive product matrix and distribution network [2] Product and Channel Strategy - The company aims to enhance its offline channel presence, focusing on the recovery of existing products and the expansion of new product channels, with plans to accelerate new product coverage in the top 100 CVS channels by 2026 [2] - The company has already engaged with several leading channels and will prioritize collaboration with major chain channels before gradually expanding to other channels [2] - Leveraging the advantages of major channels will help boost confidence among distributors regarding new products, driving quality improvements and efficiency in the beverage business [2] Collaboration and Production Expansion - The initial market performance of co-branded products has exceeded expectations, prompting the company to focus on collaboration in 2026, with new SKUs centered around unique probiotic strains [2] - The company plans to launch these new products in March, coinciding with the beverage peak season, and will expand production capacity in line with business needs, considering the addition of new production lines [2]
均瑶健康:2026年公司饮料业务将以益生菌为载体核心