（新春走基层）黑龙江冰雪年味儿渐浓 “南客北上”带动消费热潮

Core Insights - The article highlights the increasing popularity of ice and snow tourism in Heilongjiang province, driven by southern tourists traveling north to experience the winter festivities [1][3]. Group 1: Tourism Trends - Heilongjiang province is promoting a series of cultural and tourism activities themed "Ice and Snow World, Dragon Horse Spirit" for the upcoming Spring Festival, with a planned investment of 130 million RMB in tourism consumption vouchers throughout the year [3]. - The "2025 Ice and Snow Consumption Report" from Douyin indicates a strong trend of southern tourists heading north, with families and the post-2000 generation being the main consumers of ice and snow activities [3][4]. - Harbin has been recognized as one of the top ten popular ice and snow tourism cities, with Harbin Ice and Snow World being a favored destination for family visitors [3]. Group 2: Economic Impact - The tourism department of Heilongjiang expects a 10% year-on-year increase in visitor numbers and a 15% increase in tourism revenue during the 2025-2026 ice and snow season [4]. - The festive atmosphere in Harbin's Central Avenue is attracting significant tourist traffic, with visitors expressing satisfaction with the affordability and quality of their experiences [3].