DKNY Reveals Its Spring 2026 Campaign Featuring Hailey Bieber

Core Concept - Hailey Bieber returns as the global face of DKNY, continuing the brand's narrative with a new campaign for Spring 2026 that emphasizes creativity and reinvention [1][6] Campaign Overview - The Spring 2026 campaign draws inspiration from the disruptive art scene of downtown New York in the 1960s, featuring Hailey Bieber in a black-and-white photo series showcasing the latest collection [4] - The campaign is set in an artist's loft, symbolizing a creative environment, with Hailey styled in various outfits that reflect a blend of contemporary and nostalgic New York fashion [5] Collection Details - The collection includes a range of styles such as a trench coat, denim shirt, tailored pants, and the "Naked Dress" in black, along with relaxed jeans and a blazer, all embodying a '90s attitude [5] - The color palette features monochromatic tones of black, white, beige, and denim, complemented by strong eyewear and signature bags to enhance the New York aesthetic [5] Brand Representation - Jeff Goldfarb, EVP of G-III Apparel Group, highlights Hailey Bieber's influence as a style leader and her authentic alignment with DKNY's brand energy, making her a natural choice for global representation [6] Marketing Strategy - The campaign launches globally across DKNY's social channels and includes a diverse media mix such as social, digital, outdoor, print, and influencer partnerships [7] - The collection is available for purchase on DKNY.com and select retailers worldwide, indicating a broad distribution strategy [7] Company Background - DKNY, founded in 1989, is synonymous with New York and aims to reflect the city's energy and attitude through its designs, evolving into a global lifestyle brand [8] - G-III Apparel Group, the parent company, is a global fashion leader with a portfolio of over 30 brands, including DKNY, and focuses on design, sourcing, distribution, and marketing [9]