The F-150 Saved Ford

Core Viewpoint - Ford is incurring significant financial losses while trying to capture a larger share of the US electric vehicle (EV) market, despite stagnation in its European and Chinese operations. However, the F-150, its best-selling and likely most profitable vehicle, continues to achieve substantial unit sales [1] Group 1 - Ford is spending billions of dollars to increase its market share in the US EV market [1] - The company's operations in Europe and China are experiencing stagnation [1] - The F-150 remains the best-selling vehicle for Ford, contributing significantly to its profitability [1]