Willamette Valley Vineyards Announces Organizational Changes to its Distribution and Sales Strategies

Core Insights - Willamette Valley Vineyards has announced significant changes to its distribution and sales strategies, particularly focusing on the East Coast market, aligning with Republic National Distributing Company (RNDC) to enhance brand representation and sales [1] Distribution Strategy - The company has aligned its distribution in New York State and the Mid-Atlantic region with RNDC, which has made substantial investments in the New York market, including doubling its sales force and establishing a new warehouse in Syracuse [1] - The transition aims to strengthen the winery's presence in critical markets for Oregon wine, particularly for its flagship Pinot Noir varietal [1] Sales Team Reorganization - Willamette Valley Vineyards has reorganized its sales team into five regions and added two new members: Robert Goodrich as Eastern Region Sales Director and Jimmy Lewis as California Sales Manager, both bringing extensive experience in wine distribution [1] - The sales team will be led by Senior Director of National Sales Rebecca Geschwender, along with other regional sales directors [1] Market Focus - The company is committed to innovation and identifying strategic distribution points at the national level, ensuring effective service to its consumer base and driving growth [1] - Willamette Valley Vineyards has also transitioned its Pennsylvania representation to Southern Glazer's Wine & Spirits, effective immediately, to refine its distribution relationships [1]