CREATIVE CAMPAIGN FOR THE ALL-NEW 2027 KIA TELLURIDE DEBUTS DURING WINTER OLYMPICS COVERAGE

Core Insights - Kia America has launched a new creative campaign for the second-generation Kia Telluride SUV, debuting during the 2026 Winter Olympics and continuing through major events like the NBA All-Star Weekend and FIFA World Cup 2026 [1] Group 1: Product Features - The new Telluride features a turbocharged powertrain and introduces a turbo hybrid option for the first time, with up to 329 horsepower and an estimated 35 MPG combined for the EX FWD model [1] - The second-generation Telluride offers increased overall length, more cargo space, and a luxurious cabin with features typically found in high-end SUVs [1] - The Telluride X-Pro model showcases enhanced rugged capabilities, including improved ground clearance and front recovery hooks [1] Group 2: Marketing Strategy - The marketing campaign includes a 360-degree approach with TV, CTV, paid social media, digital lifestyle ads, and out-of-home components, featuring various broadcast spots highlighting specific features of the Telluride [1] - The first advertisement titled "Horse Herder" emphasizes the vehicle's capability and connection to personal stories, while a second spot titled "Sea Lion" is set to debut in March [1] Group 3: Company Background - Kia America is headquartered in Irvine, California, and is recognized for its automotive quality, being named one of TIME's World's Most Sustainable Companies of 2024 [1] - The company serves as the "Official Automotive Partner" of the NBA and WNBA, offering a diverse range of gasoline, hybrid, plug-in hybrid, and electric vehicles through nearly 800 dealers in the U.S. [1]