Prnewswire·2026-02-10 15:05Core Viewpoint - Pizza Hut has partnered with Backstreet Boys' Nick Carter and Howie Dorough to celebrate the return of its Heart-Shaped Pizza for Valentine's Day, leveraging the band's iconic status and their song "Shape of My Heart" to enhance brand visibility and customer engagement [1]. Company Overview - Pizza Hut, a subsidiary of Yum! Brands, Inc., was founded in 1958 and operates nearly 20,000 restaurants in over 110 markets globally, establishing itself as a leader in the pizza category [1]. - The brand is recognized for its innovative products, including the Original Pan® and Original Stuffed Crust® pizzas, and was the first to offer online food ordering in 1994 [1]. - Over half of Pizza Hut's transactions worldwide are now digital, reflecting its commitment to technology and digital ordering [1]. Marketing Campaign - The collaboration with Nick Carter and Howie Dorough includes a series of social media spots that feature a playful generational debate on hand-heart gestures, culminating in a shared experience of enjoying the Heart-Shaped Pizza [1]. - The Heart-Shaped Pizza is available for a limited time, with prices starting at $11.99 for a medium one-topping pizza, aimed at promoting sharing and celebrating love during Valentine's Day [1]. Community and Environmental Commitment - Pizza Hut is dedicated to positively impacting restaurant employees, communities, and the environment through initiatives focused on equity, carbon reduction, and better packaging [1].