Core Insights - Xiaohongshu is developing an AI video editing product named OpenStoryline, currently in testing and may be open-sourced in the future [1][2] - This marks Xiaohongshu's first public venture into AI video editing, focusing on lightweight and tool-oriented innovations rather than large-scale AI investments like competitors [2][4] - The product aims to lower the creative barrier for users and enhance content supply on the platform, particularly in fashion and beauty [3][6] AI Strategy and Competition - Xiaohongshu's entry into the AI video editing space is seen as a strategic move to broaden its AI capabilities, with previous developments including an AI search product and plans for a large model team [6][8] - Competitors like ByteDance's Seedance 2.0 are rapidly evolving, posing significant challenges to Xiaohongshu's market position [5][11] - The company is also restructuring to focus on short video and interactive live streaming, indicating a shift in strategic priorities [10][11] User Engagement and Market Position - Xiaohongshu's monthly active users surpassed 350 million, highlighting its substantial user base despite competition from AI assistants [11] - Analysts suggest that while AI tools can enhance user experience, Xiaohongshu's unique community-driven content remains a competitive advantage [12][13] - The platform's ability to integrate AI with its community ecosystem could strengthen its market position and user engagement [12][13]
AI大战烧到小红书:内测AI视频剪辑 是进攻还是防御?
Mei Ri Jing Ji Xin Wen·2026-02-10 15:15