家政成年前大扫除刚需 家政相关企业存量较十年前涨超4倍

Core Insights - The demand for home cleaning services peaks before the Spring Festival, with Meituan reporting a more than 158% increase in search volume for "home services" in the last two weeks [1] - Specific cleaning categories show significant growth, with "cleaning at home" searches up 174%, "window cleaning" up 254%, and "deep cleaning" up 260% [1] - The surge in demand reflects a shift in consumer behavior and lifestyle changes among residents [1] Industry Overview - As of February 9, there are 2.9318 million existing home service-related companies in China, with a continuous growth trend over the past decade [1] - By the end of 2025, the number of related companies is projected to reach 2.9038 million, representing an increase of over four times compared to ten years ago [1] - Approximately 80% of these companies have a registered capital of less than 2 million yuan, indicating a prevalence of lightweight enterprises [1] - The majority of existing home service companies are concentrated in East China, accounting for 37.67% of the total [1] - In 2025, an estimated 509,800 new home service-related companies are expected to be registered, with 46,700 already registered this year [1]