打造“秀英火山”区域公用品牌

Core Viewpoint - The article emphasizes the importance of developing a regional public brand "Xiuying Volcano" in Haikou's Xiuying District, leveraging the area's volcanic agricultural resources to create a strong agricultural brand matrix [1] Group 1: Brand Development Strategy - The provincial work meeting proposed a strategy to integrate brand agriculture, focusing on "Hainan Fresh Products" as the leading brand supported by municipal and enterprise brands [1] - The local government is encouraged to lead the initiative, combining a unified approach with distinctive features from each town [1] Group 2: Brand Management and Standards - There is a suggestion to establish a unified registration and management system for the "Xiuying Volcano" regional public brand, including the development of standards and an authorization mechanism [1] - The initiative aims to respect the existing industrial foundations and brands of towns like Shishan and Yongxing, allowing sub-brands such as volcanic dendrobium, volcanic lychee king, and others to thrive under the main brand [1] Group 3: Industry Integration and Marketing - The strategy includes promoting standardized production, industry integration (such as agricultural product processing and rural tourism), and digital marketing to enhance the brand's reach [1] - The goal is to make "Volcanic Gifts" a prominent agricultural brand that contributes to the economic prosperity of the region [1]