Shang Hai Zheng Quan Bao·2026-02-10 18:09Core Insights - The article emphasizes the need for platform companies to transition from being "traffic harvesters" to "value co-creators" through systematic restructuring across multiple levels [2][10]. Regulatory Environment - Recent regulatory actions against companies like Ctrip and Gaode Dache highlight the government's focus on addressing market dominance and ensuring fair competition [4][5]. - The Ministry of Transport anticipates a peak in travel during the Spring Festival, with an expected 9.5 billion person trips, underscoring the importance of fair pricing and service quality in the platform economy [4]. Market Challenges - Drivers and consumers have expressed concerns over rising fares and inadequate support from platforms in dispute resolution, indicating a need for better protection of their rights [4][5]. - A significant portion of hotels (over 70%) report that platform commissions have reached unsustainable levels, leading to a loss of pricing autonomy for merchants [5][6]. Governance and Oversight - The establishment of a systematic regulatory framework aims to address issues like "big data price discrimination" and enhance platform accountability [7][9]. - Recent regulations emphasize the need for platforms to manage their responsibilities effectively, extending accountability beyond direct ownership to include algorithmic control and market influence [9]. Transformation Strategies - Platforms are encouraged to evolve their algorithms to promote fairness and transparency, establishing ethical guidelines for algorithm development [10]. - A shift away from commission-dependent revenue models is necessary, with a focus on providing genuine digital solutions to support small businesses [10]. - Governance structures should evolve towards "multi-party co-governance," involving public feedback and industry standards to ensure fair practices [10][11].