Spotify User Growth, Paramount's Enhanced Offer | Bloomberg Tech 2/10/2026

Group 1: Spotify - Spotify added a record number of users last quarter, reaching a total of 751 million subscribers, with shares surging by 20%, marking its biggest jump in seven years [3][4][30] - The end-of-year Wrapped campaign significantly contributed to user growth, as it is an annual interactive marketing campaign that encourages users to share their listening habits [31][32] - Despite the growth in users, advertising revenue has declined, raising concerns about the company's ability to monetize its ad-supported users effectively [32] Group 2: Paramount and Warner Bros. - Paramount is enhancing its bid for Warner Bros. by offering to cover a $2.8 billion termination fee that Warner Bros. would owe Netflix if they terminate their deal [33][34] - The bid aims to address Warner Bros.' concerns about refinancing debt and the financial implications of switching from Netflix to Paramount [35][36] - Paramount has not increased its offer price of $30 per share, but the added financial assurances may improve the bid's attractiveness to Warner Bros. [36][39] Group 3: Bond Market and AI Investments - Alphabet has raised $32 billion in the debt markets, with a recent bond offering of $11 billion being oversubscribed nearly 10 times, indicating strong investor confidence [5][6][9] - The issuance of a 100-year bond reflects the market's belief in Alphabet's long-term stability and growth potential, despite concerns about the AI bubble [7][10] - Analysts project over $4 trillion in cumulative hyperscaler spending through 2030, highlighting the significant investment in AI infrastructure [8][24] Group 4: Software Sector - The software sector is experiencing volatility due to fears surrounding AI, but some analysts believe these fears are overstated, suggesting that enterprise software will remain relevant [13][15] - Companies in the software space are advised to adapt to AI integration rather than fear obsolescence, as the transition will take time [17][19] - There are pockets of opportunity within the software sector, particularly in cybersecurity and AI infrastructure, as companies look to embed AI into their solutions [19][20][24]