CNBC·2026-02-10 19:54Core Viewpoint - Estee Lauder has filed a lawsuit against Walmart, alleging that the retailer sold counterfeit beauty products on its website and failed to ensure the authenticity of the merchandise offered to consumers [1][2]. Legal Allegations - Estee Lauder claims to have purchased and tested several products sold on Walmart.com that were found to be counterfeit, including items from brands like Le Labo, La Mer, Clinique, Aveda, and Tom Ford [2][3]. - The lawsuit highlights that Walmart's online marketplace allowed third-party sellers to offer counterfeit products, which were promoted using Estee Lauder's trademarks, leading to consumer confusion regarding the authenticity of the products [3][4]. Walmart's Marketplace Strategy - Walmart's online marketplace is a crucial part of its strategy to enhance profit growth and compete with Amazon, contributing to its recent achievement of a $1 trillion market cap [7]. - However, the strategy poses risks, as the sale of counterfeit products could lead to liability issues and damage customer trust in the Walmart brand [8]. Legislative Context - The Shop Safe Act, a bipartisan bill aimed at reducing counterfeit sales on online marketplaces, seeks to encourage platforms to better vet sellers and products, potentially shielding them from liability if they comply with anti-counterfeiting measures [9]. - Despite support from brands, the legislation has failed to pass multiple times, partly due to lobbying efforts from Walmart and other online marketplaces [10].