Inside TGI Fridays’ ambitious path to 1K units by 2030

“We are a premium brand outside the U.S. — a branded experience in those hotels works well,” he said. “We're having some high-level conversations with major hotel brands about a rapid growth strategy.”Globally, the hotel strategy has opened up significant opportunities in Asia and the Middle East. In a hotel in Dubai, Fridays offers a full bar, making it one of the few places travelers can buy alcohol in the city, Blanchette said.Adding a full-service branded restaurant like Fridays to a limited-service hot ...