Lulus expands to all Nordstrom stores

Core Insights - Lulus is experiencing significant growth in its wholesale channel, which increased by 143% year over year from 2024 to 2025, while maintaining its direct-to-consumer (DTC) business model [3] - The company has expanded its partnerships with major retailers, including Nordstrom, Urban Outfitters, and Dillard's, to enhance its market presence [3][4] - Lulus aims to strengthen brand equity and create long-term value through strategic partnerships, as highlighted by CEO Crystal Landsem [5] Company Performance - In the most recent quarter, Lulus reported a 9% year-over-year decrease in net revenue and an 11% decrease in active customers [6] - The brand's sales at Nordstrom have been significant, with 55% of sales coming from the retailer's stores, prompting the decision to expand its wholesale business [8] Strategic Initiatives - Lulus has increased its presence at Nordstrom from approximately 60 locations to all of the department store's locations, reflecting a strategic move to meet customers where they shop [8] - The company plans to expand its dress assortment at Nordstrom in April, adding more daytime dresses alongside special occasion styles [8]