有“烟火气”，更有“新潮范”

Core Viewpoint - The implementation of the "old-for-new" policy in Shaanxi Province has significantly boosted consumer spending and upgraded living standards, with a notable increase in sales of new energy vehicles and home appliances [1][2][3]. Group 1: New Energy Vehicles - In Shaanxi, the sales of new energy vehicles have surged, with retail sales increasing by 34.8% year-on-year as of November 2025 [1]. - The "old-for-new" policy allows consumers to receive substantial subsidies when trading in old vehicles, exemplified by a consumer saving over 20,000 yuan when purchasing a new model [1]. Group 2: Home Appliances - The "old-for-new" initiative has expanded beyond traditional appliances, now including over 30 types of modern electronics such as vacuum robots and coffee machines, with higher subsidies for energy-efficient models [2]. - Consumers are benefiting from additional government subsidies and services like free installation, enhancing the overall purchasing experience [2]. Group 3: Broader Consumer Impact - From January 1 to December 24, 2025, Shaanxi's "old-for-new" program facilitated the exchange of 8.1954 million items, leading to a total subsidy expenditure of 7.635 billion yuan and generating 68.072 billion yuan in consumption [3]. - The initiative has not only improved consumer quality of life but also stimulated the overall market, contributing to a vibrant economic environment [3]. Group 4: Cultural and Tourism Consumption - The cultural and tourism sectors in Shaanxi are experiencing a revival, with events and attractions drawing significant crowds, as evidenced by a tourist spending 5,000 yuan during a three-day visit [3]. - The introduction of "ticket root" programs has transformed traditional tickets into vouchers for food and experiences, enhancing consumer engagement and driving additional spending [4][5]. Group 5: Economic Growth - The combination of the "old-for-new" policy, innovative consumer experiences, and the "ticket root" economy has collectively stimulated the local economy, generating 1.91 billion yuan in comprehensive consumption revenue during events like the Baoji Marathon [5]. - These initiatives are attracting visitors and enhancing the economic vitality of the region, showcasing a blend of traditional and modern consumer culture [5].