Hasbro Stock Hits 6-Year High As Company Touts ‘Harry Potter', ‘Kpop Demon Hunters', ‘Voltron' Toy Deals

Core Insights - Hasbro's shares surged 7.5% to a 6-year high following strong fourth-quarter earnings and an optimistic outlook for 2026 [1] - The company reported a 31% increase in revenue year-over-year, reaching $1.45 billion, with adjusted earnings per share rising to $1.51 from $1.04 [1][2] - The stock has more than doubled since late 2023, when the company faced challenges and laid off 20% of its workforce [3] Financial Performance - Revenue for the fourth quarter increased by 31% compared to the same period last year, totaling $1.45 billion [1] - Adjusted earnings per share rose to $1.51, up from $1.04 in the same quarter of 2024 [1] - The company's revenue forecast for 2026 predicts an increase of 3% to 5%, exceeding analysts' expectations [6] Strategic Initiatives - CEO Chris Cocks has implemented a turnaround strategy called "Playing to Win," focusing on digital gaming and the Wizards of the Coast division [4] - The company divested its film and TV subsidiary eOne to Lionsgate in December 2023, shifting focus away from Hollywood [4] - Hasbro is leveraging licensing deals with major franchises such as Harry Potter, Kpop, and Voltron to enhance its product offerings [5] Licensing and Partnerships - Hasbro announced a multi-year deal with Warner Bros. Discovery for Harry Potter toys and games, coinciding with the franchise's 25th anniversary [5] - The licensing agreement for Kpop, a major animated film, is shared with Mattel, targeting a diverse audience [4][5] - Voltron is set for a live-action reboot, reinforcing its status as a significant collector brand from the 1970s and 80s [5]