500余场促消费活动陪您过大年

Group 1 - The core theme for the Spring Festival this year is "Leisurely Shopping for the New Year: Colorful Consumption" with over 500 unique activities planned [1] - Key areas of focus include purchasing New Year goods, enjoying festive flavors, appreciating holiday scenery, and enjoying vacation time [1] - Major commercial entities such as Henglong Plaza and Longhu Tianjin Meijiang Tianjie will collaborate with well-known domestic and international brands to offer year-end discounts and special promotional packages [1] Group 2 - More than 100 food-related events will be organized, including New Year's Eve dinner packages and specialty markets to provide a culinary feast for residents [1] - A "Tianjin New Year Flavor Food Map" will be released in 2026, integrating high-quality dining resources across the city with exclusive discounts [1] - Cultural and tourism consumption will be highlighted with light shows at landmarks like Tianjin Eye and various lantern exhibitions featuring intangible cultural heritage performances [1] Group 3 - Additional activities will include rural, ice and snow, and family-themed entertainment during the holiday period [1] - To stimulate consumer spending, initiatives such as prize invoices, flight discount packages, and ticket root discounts will be introduced, along with trade-in programs for consumer goods [2]