山西邀客“游购乡村 晋享中国年”

Core Viewpoint - The "Tourism and Shopping in Rural Areas: Enjoying Chinese New Year" event, organized by the Shanxi Provincial Department of Culture and Tourism, aims to enhance rural tourism through a combination of product exhibitions and immersive experiences, creating a festive atmosphere for citizens and tourists [1] Group 1 - The event is held at Xizhen Suzhuang Square, featuring traditional architecture and decorations that evoke a strong sense of the New Year [1] - Various themed exhibition areas showcase over a thousand rural products from different cities in Shanxi, attracting numerous visitors [1] - Activities include hands-on experiences with traditional crafts, such as making zodiac horse figures and learning paper-cutting techniques, highlighting local cultural heritage [1] Group 2 - Performances of intangible cultural heritage, such as Jin Nan Weifeng drum and Gaoping calligraphy, are presented, showcasing the cultural charm of the region [1] - Local scenic spots, like Yunqiushan, display health and wellness products and introduce New Year activities, offering diverse travel options for visitors [1] - The event integrates product sales, cultural experiences, tourism promotion, and traditional celebrations, aiming to improve the quality and efficiency of rural tourism [1] Group 3 - The event employs a "day and night" model, extending the experience hours with daytime exhibitions and interactive activities, while nighttime features lantern displays and local cuisine [1] - The multi-sensory experience is designed to engage visitors through visual, auditory, olfactory, gustatory, and tactile dimensions [1]