“陕味中国年”备好1887项文旅活动

Group 1 - The core theme for the Spring Festival in Shaanxi is "Three Qin Four Seasons, Celebrate the New Year in Shaanxi," featuring a total of 1,887 cultural and tourism activities to attract visitors [1] - Xi'an will host 150 activities under the brand "Xi'an Year: The Most Chinese - Digital Experience of Xi'an Year," including a city wall lantern festival to recreate the flavor of the Tang Dynasty [1] - Baoji will present 144 activities that integrate traditional folk performances and Qin opera, showcasing intangible cultural heritage [1] Group 2 - Yulin will combine ice and snow tourism with Yangko performances in its "Northern Shaanxi Yulin New Year" events, igniting winter enthusiasm [1] - Other cities like Xianyang and Hanzhong will offer ice sports and intangible cultural heritage experience routes [1] - Yan'an will highlight red culture alongside Northern Shaanxi New Year customs to display regional cultural charm [1] Group 3 - Shaanxi plans to leverage the opening of the Xi'an-Yan'an high-speed railway with a "High-speed Train Brings Happiness for the New Year" marketing campaign, including free station pickups and discounts at scenic spots [1] - The province will introduce 120 cultural and tourism benefit measures to enhance the New Year experience for citizens and tourists [1] - Xianyang will distribute 15 million yuan in benefit cards, while Yulin will issue 30,000 ice and snow consumption vouchers [1][2] Group 4 - Shaanxi will focus on themes such as red tourism, rural tourism, educational tourism, ice and snow experiences, wellness tourism, and immersive experiences, launching 246 new cultural and tourism consumption activities to enrich holiday offerings and stimulate consumer activity [2]