当大草原变身大雪原——看“热雪”燃动呼伦贝尔

Core Viewpoint - The winter tourism industry in Hulunbuir, Inner Mongolia, is thriving, transforming the region's economy and lifestyle, with significant increases in tourist numbers and local income during the winter season [1][4][8]. Group 1: Winter Tourism Growth - The Ice and Snow Nadam Festival in Hulunbuir attracted approximately 600,000 visitors and generated a total expenditure of 170 million yuan during its event period from December 20 to 24, 2025 [1]. - The "Cold Extreme Village" in Genhe City successfully draws tens of thousands of tourists each winter, showcasing unique experiences such as "water splashing into ice" and traditional winter activities [2][4]. - A single-day peak visitor flow of over 60,000 was recorded during an offline ice and snow food carnival, significantly boosting related consumption [4]. Group 2: Economic Impact on Locals - Local residents have shifted from traditional livestock farming to becoming "ice and snow service providers," with some earning tens of thousands of yuan from winter tourism activities [4]. - Over 300 local households are now engaged in winter tourism, transforming the winter season from a "production off-season" to a "peak income season" [8]. - The winter tourism boom has led to the creation of a comprehensive industry chain, including testing, maintenance, and logistics for over 50 car companies, generating several hundred million yuan in output value [7]. Group 3: Youth Engagement and Future Prospects - The growth of the ice and snow economy has attracted many young people back to their hometowns, changing their career choices and contributing to local vitality [8]. - The past five years have seen a rapid increase in winter tourism reception and income, providing job opportunities for thousands and altering the prospects for local youth [8].