宠物“年节经济”升温 中国“铲屎官”为爱宠备年夜饭购新装

Core Insights - The "pet New Year economy" is emerging as a new growth point in China's Spring Festival consumption market, with a focus on specialized products and services for pets [1] Group 1: Pet Food and Products - "Pet New Year dinner" has become a trending search term on e-commerce platforms, with significant sales growth in "Spring Festival limited" products [2] - In supermarkets, pet food gift boxes for the Spring Festival are being prominently displayed, emphasizing healthy ingredient ratios and affordable pricing [2] - Pet owners are increasingly viewing pets as family members, leading to a desire to celebrate the New Year with special meals and new outfits for their pets [2] Group 2: Pet Services - There is a notable increase in demand for pet grooming services, with appointments fully booked well in advance of the holiday [3] - Customized "Spring Festival special styles" for pets have become popular grooming options, alongside a surge in demand for pet boarding and home care services, with prices rising by 20% to 50% compared to regular rates [4] Group 3: Market Growth and Trends - The Chinese pet economy is rapidly growing, with projections estimating the industry size to reach 811.4 billion yuan by 2025 and potentially exceed 1.15 trillion yuan by 2028 [4] - The rise of the "pet New Year economy" reflects a deeper trend in emotional consumption, as pets are increasingly seen as important family members [4] - The ongoing growth in pet-related spending is pushing the industry towards more professional and refined service offerings [4]