年画出新、文创上新、老街焕新 熟悉的年味变出新花样

Group 1 - The event "Thousands of Sceneries in Sichuan" highlights the integration of traditional culture with modern life, showcasing new consumer experiences during the Spring Festival [1] - The 25th Mianzhu New Year Painting Festival features over 1,400 performers, emphasizing the cultural significance of Mianzhu woodblock paintings, a national intangible cultural heritage [2] - Mianzhu woodblock paintings, known for their vibrant colors and traditional craftsmanship, are evolving with new designs and cross-industry collaborations, such as cartoon-style "cute paintings" and themed merchandise [2] Group 2 - The Sanxingdui Museum reported over 200 million yuan in sales of cultural and creative products in the past year, reflecting a growing trend of visitors wanting to take home unique items [3] - The museum offers over 2,000 creative products with an annual update rate exceeding 30%, indicating a dynamic approach to product development [3] - The "Jiujing" plush bird, inspired by the museum's artifacts, has diversified into multiple color variations based on visitor feedback, showcasing the trend towards "IP" (intellectual property) development in cultural products [3] Group 3 - The renovation of the historic Black Tower Street in Guanghan aims to preserve its traditional atmosphere while enhancing its functionality with diverse business offerings [4] - The area has seen the completion of renovations on 119 historical buildings, creating a vibrant space for dining, coffee, and cultural experiences [4] - Plans for a tourism route connecting local attractions aim to increase visitor engagement and extend their stay in the region [4] Group 4 - The lively parade in Mianzhu transforms the streets into a dynamic gallery of traditional art, with performances based on century-old cultural themes [5] - The cultural activities have contributed to a significant economic impact, with the Mianzhu New Year painting and related creative industries generating over 37 million yuan in output by 2025 [5] - Local experiences, such as coffee and storytelling related to New Year paintings, provide visitors with immersive cultural interactions [5]