Core Viewpoint - Mattel's stock price plummeted by 29% in after-hours trading due to disappointing holiday sales and a lower-than-expected profit outlook for 2026 [1] Group 1: Sales Performance - Mattel reported a 7% increase in fourth-quarter sales, reaching $1.77 billion, which fell short of Wall Street's forecast of $1.84 billion [1] - The company experienced a key sales period before Christmas that did not meet expectations, leading to increased discounting that pressured profit margins [1] Group 2: Profitability and Margin Impact - Due to increased discounts, tariff costs, and other factors, both profit and gross margins significantly declined [1] - The company’s annual performance outlook was also below expectations as it plans to increase investments to boost sales [1] Group 3: Competitive Landscape - In contrast, competitor Hasbro reported that shoppers were willing to pay higher prices for toys during the holiday season, allowing them to pass on tariff costs without severely impacting demand [1]
玩具制造商美泰假日销售业绩低迷 股价盘后暴跌29%
Ge Long Hui A P P·2026-02-11 00:37