国家卫健委提示：“轻医美”本质是医疗行为

Group 1 - The Chinese government is increasing regulatory measures in the cosmetic surgery industry due to issues such as failed surgeries and unlicensed beauty products [1][3] - The National Health Commission has emphasized that "light medical beauty" services must only be conducted in qualified medical institutions by professional medical personnel, prohibiting beauty salons and similar establishments from offering these services [1] - The demand for cosmetic procedures in China has surged over the past decade, driven by the growth of the middle class and a diminishing stigma around interventions, with Deloitte projecting the medical beauty market to reach $42 billion by 2025, making China the second-largest market globally after the United States [3] Group 2 - The National Market Supervision Administration has been actively combating medical beauty advertisements that induce "appearance anxiety," implementing stricter qualification reviews and training regulations [3] - As of May 2025, the National Market Supervision Administration will require internet platforms to strictly manage medical advertisements, leading to the banning of over 300,000 accounts on social media platforms for violating medical beauty regulations [3]