Group 1 - Shandong government is launching a series of consumer promotion activities for the Spring Festival, including a total of 60 million yuan in financial support for retail and dining consumption vouchers, along with an additional 10 million yuan in subsidies for the ice and snow consumption season [2][3] - The province encourages local governments to implement various consumer incentives such as shopping lotteries, consumption subsidies, and discount vouchers to enhance consumer spending during the holiday [3] - A pilot program for prize invoices will be implemented in Jinan, Qingdao, and Yantai, allowing consumers to participate in a lottery for spending over 100 yuan in seven sectors, with a maximum prize of 800 yuan per invoice [3] Group 2 - The "old for new" policy will remain active during the Spring Festival, focusing on automobiles, home appliances, and smart products, with new categories like smart glasses included in the subsidy range [5] - The province aims to ensure a steady supply of consumer goods during the holiday, with sufficient stock of essential items such as vegetables, grains, and meat, monitored through a daily and weekly surveillance system [8] - The "Winter Tour Qilu, Happy New Year" theme will transform traditional cultural practices into tangible consumer experiences, with numerous cultural events and discounts offered across various attractions [6][7]
山东派发千万元春节消费“大礼包”
Da Zhong Ri Bao·2026-02-11 00:59