迁安：年货大集点燃冬日消费新活力

Core Insights - The event "Year Flavor Tangshan: 'Qian' Seeking Good Goods" was held at the Qian'an Convention Center, showcasing a variety of local products and cultural experiences to attract citizens [1] - The event was co-hosted by the Tangshan Municipal Bureau of Commerce and the Qian'an Municipal Government, aiming to promote high-quality local products [1] - The exhibition covered nearly 20,000 square meters, featuring categories such as specialty agricultural products, food, handicrafts, and daily necessities, fulfilling the New Year shopping needs of citizens [1] Online and Offline Integration - The event adopted a "online + offline" model, with a physical market and online shopping through platforms like Douyin and Kuaishou, creating a "cloud market" experience [1] - The integration involved participation from well-known brand live streaming rooms, local streamers, new farmers, and e-commerce companies, enhancing the live-streaming sales experience for nationwide audiences [1] Cultural Engagement - The event also included performances of intangible cultural heritage such as Peking opera and lion dance, allowing citizens to experience traditional New Year customs while shopping [2]