Xin Lang Cai Jing·2026-02-11 01:24Core Viewpoint - The Chinese white liquor market is experiencing a slight decline in retail prices for the top ten products, with the overall average price dropping to 9183 yuan, marking a new low in four days, indicating a high-level consolidation and structural differentiation in the market [1][6][7]. Price Trends - Among the top ten products, six saw price declines, three increased, and one remained stable. The price of Xijiu Junpin rose by 7 yuan per bottle, while Guizhou Moutai Feitian increased by 6 yuan per bottle, driven by pre-holiday consumption and channel replenishment needs. Other products like Gujing Gong 20 saw a minor increase of 2 yuan per bottle [1][6][7]. - On the downside, products such as Qinghua Lang and Yanghe Dream Blue M6+ decreased by 13 yuan per bottle, and Guojiao 1573 fell by 11 yuan per bottle, likely due to pre-holiday inventory adjustments. Other declines included a 6 yuan drop for boutique Moutai, a 3 yuan decrease for Shuijing Jiananshun, and a slight 1 yuan dip for Qinghua Fen 20. The price of Wuliangye Pu 58 remained stable [1][6][7]. Data Collection Methodology - The daily data for "Wine Price Reference" is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets. The data aims to provide an objective, real, and scientifically traceable representation of the market prices for well-known white liquors [2][7]. Market Impact of New Channels - The introduction of new sales channels for Guizhou Moutai Feitian at 1499 yuan per bottle and boutique Moutai at 2299 yuan per bottle has begun to show a magnetic influence on the market's terminal retail prices for these products [2][7]. Company Insights - Dongwu Securities maintains a "buy" rating for Shanxi Fenjiu, highlighting its steady national expansion and significant growth potential in the clear aroma liquor market. The company is expected to achieve a revenue of 600-700 billion yuan in the medium to long term, with projected net profits for 2025-2027 being 122.5 billion, 124.2 billion, and 137.2 billion yuan respectively [2][7].