春启新巷 老字号重聚开街 原云南南路8个品牌、9家门店在山西南路、福建中路及江西中路营业

Core Viewpoint - The reopening of the Yunnan South Road Old Brand Food Street in Shanghai, now named "Spring Starts New Alley," aims to attract both local residents and tourists, offering a nostalgic culinary experience during the Spring Festival [2][8]. Group 1: Business Operations - The new food street features 8 old brand restaurants and 9 stores, maintaining traditional prices while introducing new products to cater to younger consumers [2][6]. - The popular Xiaoshao Xing restaurant has retained its prices, with dishes like chicken porridge at 3 yuan and a full chicken meal at 55 yuan, attracting both old customers and new visitors from the nearby Nanjing Road [3][6]. - The Fresh Come Rib Rice Cake restaurant has extended its operating hours to 1 AM, responding to the high foot traffic in the Nanjing Road area [5][6]. Group 2: Product Offerings - New products have been introduced, such as hot ice cream and edible coffee cups at the De Da Western Restaurant, appealing to younger tourists [4][5]. - The Fresh Come Rib Rice Cake restaurant has launched new items like grilled shrimp chips and the Xiaoshao Xing restaurant has introduced grilled crème brûlée and osmanthus rice milk [6]. Group 3: Marketing and Customer Engagement - The food street will host a series of themed promotions and interactive activities from February 10 to 15 to convert the initial foot traffic into sustained consumer engagement [8]. - Each restaurant has implemented bilingual menus and employed staff fluent in English to better serve foreign tourists [7]. Group 4: Urban Development Strategy - The relocation and reopening of the old brand food street is part of a broader urban development strategy by the Huangpu District, aiming to enhance the environment and functionality of back streets while preserving culturally significant commercial brands [8].