龙角散携手腾讯视频打造新年心动剧场：以好剧相伴，以健康守年

Group 1 - The core idea of the articles revolves around the collaboration between Longkou San, a century-old throat care brand, and Tencent Video to create a customized viewing experience during the Spring Festival, promoting the concept of "eating Longkou San for a healthy New Year" [1][3][4] - The partnership aims to address the increased throat discomfort during the festive season due to various factors such as spicy food, late-night activities, and dry indoor environments, by integrating throat care into the family gathering and viewing experience [3][4] - Longkou San emphasizes its commitment to natural herbal ingredients and offers a range of throat care products, including herbal lozenges and throat powder, suitable for various family scenarios during the Spring Festival [4] Group 2 - The collaboration with Tencent Video allows Longkou San to leverage a strong content ecosystem and a vast user base, enhancing brand visibility through creative advertising that connects the product with the viewing and gathering experience [3][4] - The initiative aims to make throat care a habitual part of the Spring Festival celebrations, transforming the idea of "healthy New Year" from a slogan into a lifestyle choice integrated into daily activities [3][4] - Longkou San's innovative marketing strategies during the Spring Festival reflect its understanding of consumer health needs, successfully embedding the message of "eating Longkou San for a healthy New Year" into the audience's mindset [4]